Case Study

Stratco.

eCommerce

Zero worked with Stratco Australia to design and implement an advanced eCommerce website that delivers outstanding brand and user experience, providing Stratco with a comprehensive and essential online business solution.

 

The success of the Stratco eCommerce website is a perfect combination of the integration of CentricMinds eCommerce platform with our premium implementation services.

This has resulted in a seamless integration of advanced eCommerce functionality and website user interface design, with brand and user experience central to project goals.

Stratco feature image

User Experience Focus

The implementation services began with premium user interface design via responsive design templates to present strong brand presence and positioning for Stratco.

In-context Authoring Environment

In-context Authoring Environment allows Stratco the ability to easily create and publish content as it appears and is presented to the front-end audience.

Deep Metadata Management

Deep metadata management allows Stratco the ability to tag and manage product information to powerfully categorise and display product information throughout the website.

Geo-location & Dynamic Region-based Product Information

The website provides the ability to automatically detect the viewers location and present local store location, product details and region pricing to ensure accuracy of information.

eCommerce Management

The CentricMinds eCommerce functionality provides Stratco with comprehensive out-of-the-box functionality as well as extensive customisation to meet their unique business needs, including:

  • Commerce Repositories
  • Advanced Product Management utilising metadata
  • Multiple presentation options
  • Security permissions and Buyer Requirement
  • Customer Message Management
  • Online pricing of Manufactured Products, supporting custom length & colour options
  • Freight Management
  • Dynamic Stock Management, integrating directly with external warehousing systems
  • Order Status
  • Customer Membership & Loyalty voucher system
  • Google Shopping Merchant Integration

Advanced Search

CentricMinds has been configured to provide an advanced search experience for users where results are broken down into content categories, directing viewers to relevant content immediately.

Click & Collect (Pick-up in Store)

CentricMinds eCommerce supports the ability for purchasers to choose a store to collect their order (at no shipping cost). This functionality is further enhanced with metadata features that allow Stratco to define which products are available for delivery or in-store collection only (e.g. hazardous / flammable goods).

New Zealand Website Variation

CentricMinds "multi-site" function has allowed Stratco to generate a dedicated version of the website for its New Zealand operation, operated from within the single CentricMinds server instance. This provides Stratco with the ability to define unique content and products for sale relevant to the New Zealand market.

 

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