In 2014, the number of mobile users reached a tipping point. For a long time, desktop reigned supreme when it came to accessing the Intranet and work applications. But now that time has passed and the implications are obvious; mobile is the most popular platform on the market.
By 2020, it’s estimated that more than half the world’s population (56%) is going to own a cellular device. Knowing that mobile is the platform of the present and future, it’s time to consider integrating your Intranet for delivery on mobile devices.
There is no sign that mobile is going to fade. In fact, the mobile industry has scaled dramatically to compensate for the intake of mobile adopters. Total investments by mobile operators are expected to reach $1.7 Trillion between 2014 and 2020. This represents approximately a 58.8% increase from $1.0 Trillion spent between 2008 and 2014. In short, more people are going to be using mobile devices for work at a time where the desktop market has been shrinking for the past 5 years. Integrating your Intranet to be accessible from mobile devices has many benefits.
5 Ways a Mobile Intranet Helps Your Organization
1. Improved Adoption Rates
Depending on your industry, you may have office workers, field workers, and traveling employees. This means Intranet access from the desktop is not always possible. If you have a team of freelancers and remote workers, a mobile intranet can improve access for these workers and integrate them with your team.
Here’s a surprising trend. According to a recent KPCB report on Global Trends, close to 20% of people ages 18-34 only use a mobile device. That means, if you don’t have a mobile Intranet, some of your workers won’t have access to important information and updates from your company because you’re not communicating with them through their platform of choice.
2. Integrate Non-Desk Employees
Again, not every employee is going to have access to a desktop. A study done by Tribe Inc. shows that 33% of non-desk employees access the Intranet from a mobile device. These employees can be anything from technicians, sales force members, retail workers, etc. Non-desk employees are more likely to own a smartphone versus be working at a desktop. Historically, Intranets have been used to focus on employees in the office. But now, with the prevalence of mobile devices, you can reach out to a large number of employees in the organization despite previous challenges caused by lack of technological progress.
3. Improve Communication
Americans are busy. It has been estimated that Britain works an average of 7.8 hours a day (which is 1 more hour than both Italy and France). But that still fall shorts compared to the average American workday which is 8.8 hours. With the speed of work increasing and more to do, it is impossible to attend every meeting, to pass every verbal memo, and email can get lost in the noise. With a mobile Intranet, you can integrate communication within the company so your employees can all message each other from one environment. Also, executives can leave team and companywide messages, your company’s vision can be developed and communicated, and you can easily set clear goals and deadlines for projects and initiatives.
4. Access Global Markets
In 2010, the average connection speed was 189 kilobytes per second (kbps). In 2017, that connection speed has risen to 3,898 kbps. With the rise of connection speeds across the world, teams are no longer land-locked to physical locations or even country-wide. That means businesses can be ran internationally with more ease, more efficiency, and less effort through the implementation of a mobile Intranet.
5. Improve Employee Retention
Leaving a company offers many benefits. On average, employees receive a 5.2% pay increase when changing jobs. Companies are constantly upgrading the on boarding process in hopes that a better introduction to the company, a clear vision, and better benefits will improve retention rates. With 78% of employers worried about the talent shortages, more and more companies are turning to training and development.
Here is the bad news, depending on experience it can cost between 30-400% of an employee’s salary to replace them. The more experienced an employee is, the more expensive it becomes. But you don’t have to fall victim to turnover. According to the Business Development Bank of Canada, effective internal communications helps inform employees and informed employees are more satisfied and feel more involved in the fate of the company.
An Intranet can serve as a hub for communication. Additionally, your intranet can be used to manage health care, financial services, and benefit driven programs. There are many peer-reviewed studies showing the importance of robust marketing initiatives to create change within the organization. For HR departments, a mobile Intranet can serve as the perfect platform for marketing to employees and to relay benefit-programs and drive participation.
It’s clear the mobile market is growing and the desktop market is shrinking. Employers are seeking to integrate their company’s Intranet with mobile allowing the organizations to effectively communicate messages through memos, messaging, static and interactive content.
Benefits include creating more effective training programs, education, and department-wide directives to more people and faster.