Hunter Douglas

 Hunter Douglas

Hunter Douglas Australia is a world market leading producer of  window coverings and a major manufacturer of architectural products and is part of a global network of 132 companies operating in more than 100 countries.

The Challenge

Sustainable and Scalable

Due to the large portfolio of leading consumer brands, the client required the need to scale their digital footprint using a web content management system that would accommodate multiple websites for their portfolio of brands and dealer network.

Accessibility by Non-Technical Users

A single platform that can provide an intuitive and user friendly authoring experience for non-technical business users, and also enables developers to extend the solution and interface with other applications.

The Solution

Multi-Site Management

To achieve the content management needs of so many individual websites, the CentricMinds platform was deployed in the multi-site management mode.

A Single Content Management Platform

The unique single content management system enables business users to perform authoring tasks effortlessly across multiple sites.

A Powerful Digital Asset Management System

Using CentricMinds metadata tools, advanced searching was set up for more than 4,000 individual images.

A Potent Document Management

Hunter Douglas was able to easily publish content (policies, sales material, product brochures, operational templates, etc.) to multiple locations and audiences based on security and metadata associations.

Roles Based Security

Ensured specific documents were only accessible to certain team members and certain documents to be referenced in single or multiple destinations across a large number of branded websites.

A powerful multi-site search tool

Ability to search among content for hundreds of websites, was implemented to ensure relevant content is returned within the context of which product website is being accessed.

Versatile Lead Generation Management

Customized lead rules allowed inbound leads to be automatically routed to the most appropriate dealer. This tool also allowed to track, find records, filter, produce reports of all leads.

Integration with Sales & Marketing Tools

To add into the lead automation features, all sales leads are dynamically populated into Eloqua, the email marketing system.

Digital Brand Management

Create and display singular content across a significant number of sites, and have personalized content displayed only to specific audiences and locations.

Highly Responsive dynamic multi-site template solution

Hunter Douglas can now improve customization and visual presentation using a combination of template logics, metadata and security association.

The Results

Easy to use Content Management Solution

Hunter Douglas launched inspiring websites with interactive tools that show how their products look, while consolidating a leading global brand, with highly customized content specific to hundreds of different dealer location brands, audiences and locations.



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